Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this workshop of Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

Contents:

PART 1: UNDERSTAND THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Professional Communication in a Digital, Social, Mobile World

2. Interpersonal Communication Skills

3. Collaboration and Business Etiquette

4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

5. Planning Business Messages

6. Writing Business Messages

7. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

8. Crafting Messages for Digital Channels

9. Writing Routine and Positive Messages

10. Writing Negative Messages

11. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

12. Planning Reports and Proposals

13. Writing and Completing Reports and Proposals

14. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment