MACMAI

Artificial Intelligence Track – M.A. in Communication and Media

The Artificial Intelligence (AI) track of the Master of Arts in Communication and Media explores the transformative impact of AI technologies on communication, media production, and public discourse. This track is designed for students who wish to understand and harness the power of AI tools in media strategy, digital storytelling, audience engagement, and content creation.

Students will gain hands-on experience with AI-driven platforms, including generative content tools, social media analytics, and personalization algorithms, while examining the ethical, social, and cultural implications of AI in media. Emphasis is placed on developing critical thinking, ethical decision-making, and practical skills for navigating an evolving digital media landscape.

Graduates of the AI track will be prepared for careers in media innovation, digital strategy, content marketing, AI communications consulting, and emerging roles at the intersection of technology and media.

 MACM 590: AI and Emerging Media Technologies (4 units)

MACM 591: Data Visualization and Storytelling (4 units)

MACM 592: Immersive Communication (AR/VR/XR) (4 units)

MACM 593: Machine Learning and Audience Insights (4 units)

MACM 594: Ethics and Bias in AI Media Systems (4 units)